Cookie Policy
This Cookie Policy explains how Ledger Horizon Education Ltd ("Ledger Horizon", "we", "us" or "our") uses cookies and similar tracking technologies when you visit our website. This policy should be read alongside our Privacy Policy, which provides detailed information about how we handle your personal data.
By using our website, you acknowledge that you have read this Cookie Policy. You can manage your cookie preferences at any time using the cookie settings panel accessible from the banner at the bottom of the page or by clicking the "Manage cookie preferences" link in our website footer.
1. What Are Cookies?
Cookies are small text files that are placed on your device (computer, tablet or mobile phone) when you visit a website. They are widely used to make websites function correctly, improve user experience, and provide information to website operators.
Cookies can be "first-party" (set directly by the website you are visiting) or "third-party" (set by a domain other than the one you are visiting). They can also be "session" cookies (deleted when you close your browser) or "persistent" cookies (remaining on your device for a defined period or until you delete them manually).
In addition to cookies, we may use other similar technologies such as tracking pixels, web beacons, and local storage. References to "cookies" in this policy include these related technologies unless otherwise stated.
2. How We Use Cookies
We use cookies for three primary purposes: to ensure our website functions correctly, to understand how visitors use our site, and to deliver relevant advertisements. We categorise our cookies into three tiers, described in detail below.
2.1 Essential Cookies
Always ActiveEssential cookies are necessary for the core functionality, security and session management of our website. Without these cookies, the website cannot operate properly. Because they are strictly necessary, they are activated automatically and do not require your consent.
| Cookie Name | Purpose | Duration |
|---|---|---|
| session_id | Maintains your browsing session across pages | Session |
| csrf_token | Protects against cross-site request forgery attacks | Session |
| lh_cookie_consent | Stores your cookie consent preferences | 12 months |
Consent required: No. These cookies are activated automatically as they are strictly necessary for website operation.
2.2 Analytics Cookies
Analytics cookies help us understand how visitors interact with our website by collecting and reporting information. This data allows us to improve the structure, content and user experience of our site. We use Google Analytics 4 for this purpose.
Analytics cookies are activated only after you provide your explicit consent through our cookie consent banner. If you decline analytics cookies, no analytics data will be collected from your visit.
| Cookie Name | Purpose | Provider | Duration |
|---|---|---|---|
| _ga | Distinguishes unique visitors by assigning a randomly generated identifier | Up to 14 months | |
| _ga_XXXXXXX | Used by Google Analytics 4 to persist session state | Up to 14 months | |
| _gid | Distinguishes users for analytics session tracking | 24 hours | |
| _gat | Throttles request rate to limit data collection volume | 1 minute |
Consent required: Yes. Analytics cookies are activated only after you click "Accept All" or explicitly enable them in the cookie preferences panel.
Retention: Up to 14 months. IP anonymisation is enabled in our Google Analytics 4 configuration.
2.3 Marketing / Advertising Cookies
Marketing cookies are used for remarketing, personalised ad delivery and conversion tracking. These cookies enable us to measure the effectiveness of our advertising campaigns and to show relevant advertisements to people who have previously visited our website.
Marketing cookies are activated only after you provide your explicit consent. If you decline marketing cookies, you will not receive personalised advertisements from us, though you may still see non-personalised ads.
| Cookie / Technology | Purpose | Provider | Duration |
|---|---|---|---|
| Google Ads (gtag.js) | Conversion tracking and remarketing for Google Ads campaigns | Up to 540 days | |
| Google Remarketing Tag | Enables remarketing audiences across Google Display Network and YouTube | Up to 540 days | |
| Meta Pixel (_fbp) | Conversion tracking and custom audience building for Meta advertising | Meta | 90 days |
| Meta Pixel (_fbc) | Stores click identifiers from Meta ad referrals | Meta | 90 days |
Consent required: Yes. Marketing cookies are activated only after you click "Accept All" or explicitly enable them in the cookie preferences panel.
Retention: Up to 540 days for Google Ads cookies; 90 days for Meta Pixel cookies.
3. Third-Party Advertising Disclosures
Third-party vendors, including Google, use cookies to serve ads based on a user's previous visits to this website and other sites on the internet.
We may work with advertising partners such as Google and Meta to deliver advertisements tailored to your interests across various websites and platforms.
We may use remarketing services to advertise to previous visitors of our website. After visiting our site, you may see our ads on other websites, apps, or platforms you visit.
Advertisements may appear across Google services including YouTube, Gmail, and the Google Display Network.
We use the following tracking technologies on this website:
- Cookies (first-party and third-party)
- Tracking pixels (Google Ads tag / gtag.js, Meta Pixel)
- Device identifiers (browser fingerprint, IP address)
- Conversion event tags
We use conversion tracking to understand which advertisements lead to actions on our website, such as form submissions or page views. This allows us to measure campaign effectiveness and allocate resources appropriately. Conversion data may be shared with Google Ads and Meta.
Advertising and analytics technologies active on this site include Google Ads (gtag.js / Google Tag Manager), Google Analytics 4, Google Remarketing Tag, and Meta Pixel (Facebook / Instagram).
4. How to Manage Your Cookie Preferences
4.1 Our Cookie Consent Banner
When you first visit our website, a cookie consent banner appears at the bottom of the page. This banner offers three options:
Accept All
Activates essential, analytics and marketing cookies.
Reject Non-Essential
Only essential cookies remain active. Analytics and marketing cookies are blocked.
Manage Preferences
Opens a panel where you can toggle each category independently.
Your choice is stored in your browser's local storage for 12 months. You can change your preferences at any time by clicking the "Manage cookie preferences" button, which is accessible from the cookie settings panel.
The consent banner does not block access to our website content. You can dismiss it without accepting by clicking "Reject Non-Essential", in which case only essential cookies will be active.
4.2 Browser Settings
You can also manage cookies through your web browser settings. Most browsers allow you to view, delete and block cookies from specific or all websites. Please note that disabling all cookies may affect the functionality of our website and other sites you visit.
Instructions for managing cookies in common browsers:
- Google Chrome: Settings → Privacy and Security → Cookies and other site data
- Mozilla Firefox: Settings → Privacy & Security → Cookies and Site Data
- Safari: Preferences → Privacy → Manage Website Data
- Microsoft Edge: Settings → Cookies and site permissions → Manage and delete cookies
4.3 Opt Out of Personalised Advertising
You may opt out of personalised advertising at any time using the following tools:
- Google Ads Settings: https://adssettings.google.com
- Your Online Choices (EU): https://www.youronlinechoices.eu
- Network Advertising Initiative: https://optout.networkadvertising.org
- Digital Advertising Alliance: https://optout.aboutads.info
- Meta Ad Preferences: https://www.facebook.com/adpreferences/
Opting out does not remove ads entirely. You will continue to see non-personalised advertisements.
5. Google Analytics Opt-Out
In addition to our consent banner and browser cookie controls, Google provides a browser add-on that prevents Google Analytics from collecting data. You can download the Google Analytics Opt-out Browser Add-on from: https://tools.google.com/dlpage/gaoptout
This add-on instructs the Google Analytics script (analytics.js, gtag.js) on websites not to send information to Google Analytics. The browser add-on is available for most modern browsers.
6. Consent Under GDPR and UK GDPR
By clicking "Accept All Cookies", you consent to the storing of cookies on your device for analytics and advertising purposes, including personalised advertising delivered by Google and Meta. You may withdraw consent at any time through the cookie preferences panel without affecting the lawfulness of processing that occurred before withdrawal.
Users in the European Economic Area and the United Kingdom receive this consent notice in compliance with the General Data Protection Regulation (GDPR) and UK GDPR. Marketing and analytics cookies are activated solely after explicit, informed, freely given consent under GDPR Article 6(1)(a). Consent is recorded with a timestamp and may be audited upon request.
You may withdraw consent at any time by clicking "Manage cookie preferences" in the cookie consent banner, or by clearing cookies via your browser settings. Withdrawal does not affect processing that occurred while consent was valid.
7. Data Sharing with Advertising Partners
We share certain data with advertising partners for campaign delivery and measurement. Recipients and the data categories shared include:
-
Google LLC: cookie identifiers, conversion events, anonymised behavioural data, remarketing lists. Governed by Google's Privacy Policy: https://policies.google.com/privacy
-
Meta Platforms, Inc.: pixel events, conversion data, custom audiences. Governed by Meta's Data Policy: https://www.facebook.com/privacy/policy
We do not sell personal data. All transfers to Google and Meta operate under Standard Contractual Clauses where applicable. Data is processed for ad targeting and campaign measurement only and is not resold to unaffiliated third parties.
Google and Meta may use this data across their own platforms in accordance with their respective policies. We encourage users to review those policies directly.
8. What Data Do Cookies Collect?
The cookies and tracking technologies described in this policy may collect the following types of data:
None of this data, on its own, directly identifies you by name. However, when combined with other information (such as data you provide in a contact form), it may constitute personal data under the GDPR and UK GDPR. For full details on how we handle personal data, please refer to our Privacy Policy.
9. Retention Periods
The retention periods for cookies and the data they collect vary by category:
| Category | Retention Period |
|---|---|
| Essential cookies (session) | Duration of browsing session |
| Cookie consent record | 12 months (local storage); audit records retained for 3 years |
| Analytics data (Google Analytics 4) | Up to 14 months |
| Marketing cookies (Google Ads) | Up to 540 days |
| Marketing cookies (Meta Pixel) | Up to 90 days |
10. International Data Transfers
Data collected through cookies on this website may be transferred to and processed in countries outside the European Economic Area and the United Kingdom, including the United States, where Google LLC and Meta Platforms, Inc. are based.
These transfers are conducted under Standard Contractual Clauses (SCCs) approved by the European Commission, which provide appropriate safeguards for personal data. A copy of the applicable SCCs can be requested by contacting us directly.
11. Children's Privacy
This website is not directed at individuals under the age of 16. We do not knowingly collect personal data from minors through cookies or any other means. If we discover that data has been collected from a person under 16 without verifiable parental consent, we will delete it promptly. Contact us at the address below if you believe we have received data from a minor.
12. Your Rights
If you are located in the EEA or UK, you have the following rights in relation to data collected via cookies:
- Access (Art. 15): Request a copy of data we hold about you
- Erasure (Art. 17): Request deletion of your data ("right to be forgotten")
- Objection (Art. 21): Object to processing based on legitimate interest
- Withdraw consent (Art. 7.3): Revoke cookie consent at any time without penalty
To exercise any right, email us at [email protected]. We will respond within 30 days.
You also have the right to lodge a complaint with your local supervisory authority. For UK users: https://ico.org.uk. For EU users: https://edpb.europa.eu.
13. Changes to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in technology, regulation, or our business practices. When we make material changes, we will notify you by displaying a banner on our homepage at least 14 days before the changes take effect. The "Last Updated" date at the top of this page will be revised accordingly.
We encourage you to review this policy periodically to stay informed about how we use cookies.
14. Related Policies
This Cookie Policy forms part of our broader privacy framework. For complete information, please also review:
15. Contact Us
If you have any questions about this Cookie Policy or our use of cookies and tracking technologies, please contact us:
Ledger Horizon Education Ltd
3 Hardman Street, Spinningfields
Manchester, M3 3HF
United Kingdom