Privacy Policy
Ledger Horizon Education Ltd ("Ledger Horizon", "we", "our" or "us") is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store and share your personal data when you visit our website and interact with our services.
Ledger Horizon Education Ltd is a company registered in England and Wales. Our registered office is at 3 Hardman Street, Spinningfields, Manchester, M3 3HF, United Kingdom. For any privacy-related enquiries, you may contact us at [email protected].
We encourage you to read this policy carefully. By continuing to use our website, you acknowledge that you have read and understood this Privacy Policy. Changes to this policy will be communicated via a homepage banner at least 14 days before they take effect.
1. What Data We Collect
When you visit our website or interact with our services, we may collect the following categories of personal data:
- Full name — provided when you submit a contact form or enquiry
- Email address — provided when you submit a contact form or subscribe to updates
- Phone number — if voluntarily provided through our contact form
- IP address — collected automatically by our web server and analytics tools
- Browser type and version — collected automatically for compatibility and analytics purposes
- Device type and operating system — collected automatically to optimise your browsing experience
- Cookies and tracking identifiers — as described in the Cookie Categories section below
- Usage data — pages visited, time on site, click paths and referral sources
- Form submission content — the message or enquiry text you provide
- Conversion events — records of specific actions such as form submissions, used to measure website effectiveness
2. Cookie Categories
We divide the cookies used on this website into three categories. Each serves a distinct purpose and has different consent requirements.
2.1 Essential Cookies
Purpose: Core site functionality, security, session management and storing your cookie consent preference.
Examples: session_id, csrf_token, cookie_consent_status.
Consent required: No. These cookies are activated automatically because they are strictly necessary for the website to function.
Retention: Session duration, or up to 12 months for preference storage.
2.2 Analytics Cookies
Purpose: Measuring traffic, user behaviour and site performance so we can understand how visitors use our website and identify areas for improvement.
Tools: Google Analytics 4.
Examples: _ga, _ga_XXXXXXX, _gid, _gat.
Consent required: Yes. These cookies are activated only after you click "Accept All" or enable them through the "Manage Preferences" panel.
Retention: Up to 14 months.
2.3 Marketing / Advertising Cookies
Purpose: Remarketing, personalised ad delivery and conversion tracking. These cookies allow us to measure the effectiveness of our advertising campaigns and to show relevant advertisements to previous visitors of our website on other platforms.
Consent required: Yes. These cookies are activated only after you provide explicit consent by clicking "Accept All" or enabling them through the "Manage Preferences" panel.
Retention: Up to 540 days (Google Ads default).
3. Marketing Cookies: Detailed Disclosures
Third-party vendors, including Google, use cookies to serve ads based on a user's previous visits to this website and other sites on the internet.
We may work with advertising partners such as Google and Meta to deliver advertisements tailored to your interests across various websites and platforms.
We may use remarketing services to advertise to previous visitors of our website. After visiting our site, you may see our ads on other websites, apps, or platforms you visit.
Advertisements may appear across Google services including YouTube, Gmail, and the Google Display Network.
We use the following tracking technologies on this website:
- Cookies (first-party and third-party)
- Tracking pixels (Google Ads tag / gtag.js, Meta Pixel)
- Device identifiers (browser fingerprint, IP address)
- Conversion event tags
We use conversion tracking to understand which advertisements lead to actions on our website, such as form submissions, calls, or page visits. This allows us to measure campaign effectiveness and allocate budget appropriately. Conversion data may be shared with Google Ads and Meta.
Advertising and analytics technologies active on this site:
- Google Ads (gtag.js / Google Tag Manager)
- Google Analytics 4
- Google Remarketing Tag
- Meta Pixel (Facebook / Instagram)
4. Opt-Out from Personalised Advertising
You may opt out of personalised advertising at any time using the following tools:
- Google Ads Settings: https://adssettings.google.com
- Your Online Choices (EU): https://www.youronlinechoices.eu
- Network Advertising Initiative: https://optout.networkadvertising.org
- Digital Advertising Alliance: https://optout.aboutads.info
Opting out does not remove ads entirely. You will continue to see non-personalised advertisements.
You can also directly through our on-site cookie settings panel, accessible at any time via the link in the website footer.
5. Consent Requirements
By clicking "Accept All Cookies", you consent to the storing of cookies on your device for analytics and advertising purposes, including personalised advertising delivered by Google and Meta. You may withdraw consent at any time through the cookie preferences panel without affecting the lawfulness of processing that occurred before withdrawal.
Our cookie consent banner offers three options: "Accept All", "Reject Non-Essential", and "Manage Preferences". Analytics and marketing cookies are not activated until you provide explicit consent. Your choice is stored in your browser's local storage for 12 months. The banner is dismissible without accepting; rejecting means only essential cookies will be active.
For Users in the EEA and United Kingdom
Users in the European Economic Area and the United Kingdom receive this consent notice in compliance with the General Data Protection Regulation (GDPR) and UK GDPR. Marketing and analytics cookies are activated solely after explicit, informed, freely given consent under GDPR Article 6(1)(a). Consent is recorded with a timestamp and may be audited upon request.
You may withdraw consent at any time by clicking "Manage cookie preferences" in the website footer, or by clearing cookies via your browser settings. Withdrawal does not affect processing that occurred while consent was valid.
6. Legal Basis for Processing (GDPR Article 6)
For each type of personal data we collect, we rely on one or more of the following legal bases under the General Data Protection Regulation:
| Data Type | Legal Basis |
|---|---|
| Contact form data (name, email, phone, message) | Consent (Art. 6.1.a) and, where a service relationship exists, performance of a contract (Art. 6.1.b) |
| Analytics data (usage patterns, page views) | Consent (Art. 6.1.a) |
| Marketing and remarketing data | Consent (Art. 6.1.a) |
| Security and fraud prevention (IP address, server logs) | Legitimate interest (Art. 6.1.f) |
7. Data Sharing with Advertising Partners
We share certain data with advertising partners for campaign delivery and measurement. Recipients and the data categories shared include:
- Google LLC: cookie identifiers, conversion events, anonymised behavioural data, remarketing lists. Governed by Google's Privacy Policy: https://policies.google.com/privacy
- Meta Platforms, Inc.: pixel events, conversion data, custom audiences. Governed by Meta's Data Policy: https://www.facebook.com/privacy/policy
We do not sell personal data. All transfers to Google and Meta operate under Standard Contractual Clauses where applicable. Data is processed for ad targeting and campaign measurement only and is not resold to unaffiliated third parties.
Google and Meta may use this data across their own platforms in accordance with their respective policies. We encourage users to review those policies directly.
8. Lead Forms and Contact Requests
When you submit a contact form, request information, or register interest in our educational resources, we collect the information you provide. This typically includes: full name, email address, phone number, and your message.
Legal basis: Consent (GDPR Art. 6.1.a) and, where a service relationship exists, performance of a contract (GDPR Art. 6.1.b).
Retention: Form submission data is retained for up to 2 years from the date of submission, unless a longer period is required by applicable law.
You may request deletion of your data at any time by contacting us at [email protected].
A link to this Privacy Policy appears adjacent to every submission button on this site. Submitting a form constitutes acknowledgment of this policy.
9. Google Services and Advertising
This website uses the following Google services:
Google Analytics 4
Collects anonymised usage data, device info, and behavioural signals. IP anonymisation is enabled. Data retention is set to 14 months. Users may opt out via the Google Analytics Opt-out Browser Add-on: https://tools.google.com/dlpage/gaoptout
Google Ads Conversion Tracking
Records when a user completes a defined action (such as a form submission) after clicking one of our ads. This data is used solely for measuring ad campaign performance.
Google Remarketing
Allows us to show ads to previous visitors across Google's network. Remarketing lists are not created from sensitive data categories (health, finance, religion, sexual orientation).
Google Tag Manager
Deploys tracking tags on our behalf. No personal data is collected by GTM itself; it acts as a container for the tags listed above.
Google's advertising products are governed by: https://policies.google.com/technologies/ads
10. Meta Advertising Services
This website uses the Meta Pixel to measure the effectiveness of our advertising on Facebook and Instagram. The pixel may record:
- Page views and time on site
- Specific conversion events (form submissions)
- Custom audience membership for retargeting purposes
We do not use the Meta Pixel to collect sensitive personal data, nor to target users based on health status, financial situation, religion, political views, sexual orientation, or any other special-category attribute prohibited under Meta's advertising policies.
Meta acts as an independent data controller for data collected via its Pixel and processed within its own platform. Refer to Meta's Data Policy: https://www.facebook.com/privacy/policy
To manage your ad preferences on Meta platforms, visit: https://www.facebook.com/adpreferences/
11. Retention Periods
We retain personal data only for as long as necessary to fulfil the purposes for which it was collected. Specific retention periods are as follows:
| Data Category | Retention Period |
|---|---|
| Contact form submissions | 2 years from date of submission |
| Analytics data (Google Analytics 4) | 14 months |
| Marketing cookies (Google Ads) | Up to 540 days |
| Email communications | Duration of relationship + 1 year |
| Server logs | 90 days |
| Cookie consent records | 3 years (audit requirement) |
12. Your Rights (GDPR Articles 15-22)
If you are located in the European Economic Area or the United Kingdom, you have the following rights regarding your personal data:
- Access (Art. 15): Request a copy of the data we hold about you.
- Rectification (Art. 16): Correct inaccurate or incomplete data.
- Erasure (Art. 17): Request deletion of your data ("right to be forgotten").
- Restriction (Art. 18): Limit how we process your data in certain circumstances.
- Portability (Art. 20): Receive your data in a structured, machine-readable format.
- Objection (Art. 21): Object to processing based on legitimate interest.
- Withdraw consent (Art. 7.3): Revoke consent at any time without penalty.
To exercise any of these rights, email us at [email protected]. We will respond within 30 days.
You also have the right to lodge a complaint with your local supervisory authority. For UK users: https://ico.org.uk. For EU users: https://edpb.europa.eu
13. International Data Transfers
Personal data collected through this website may be transferred to and processed in countries outside the European Economic Area, including the United States, where Google LLC and Meta Platforms, Inc. are based.
These transfers are conducted under Standard Contractual Clauses (SCCs) approved by the European Commission, which provide appropriate safeguards for personal data. A copy of the applicable SCCs can be requested by contacting us directly at [email protected].
14. Children's Privacy
This website is not directed at individuals under the age of 16. We do not knowingly collect personal data from minors. If we discover that data has been collected from a person under 16 without verifiable parental consent, we will delete it promptly.
Contact us at [email protected] if you believe we have received data from a minor.
15. Prohibited Content Self-Declaration
This website does not promote, sell, or facilitate access to prohibited product or service categories including but not limited to: weapons, controlled substances, counterfeit goods, gambling services (unlicensed), adult content, or services that make misleading health or financial claims. All advertising conducted through Google Ads and Meta Ads complies with the respective platform policies in full.
16. Landing Page Integrity Statement
The content of this website accurately represents the educational services described. No bait-and-switch practices are employed. The experience delivered to users arriving from paid advertisements is identical to the experience for all other visitors. Cloaking, automatic redirects, and content variation by traffic source are not used on this website.
17. Third-Party Links
Our website may contain links to external websites that are not operated by us. If you click on a third-party link, you will be directed to that third party's site. We strongly advise you to review the privacy policy of every site you visit. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.
18. Data Security
We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure or destruction. These measures include HTTPS encryption for all web traffic, access controls for data handling personnel, and regular review of our data processing practices.
While we strive to protect your personal data, no method of electronic transmission or storage is completely secure. We cannot guarantee absolute security, but we are committed to promptly addressing any identified vulnerabilities.
19. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements or other factors. When we make changes, we will update the "Last Updated" date at the top of this page.
Material changes will be communicated via a prominent banner on our homepage at least 14 days before they take effect. We encourage you to review this Privacy Policy periodically to stay informed about how we protect your data.
20. Contact Information
If you have any questions about this Privacy Policy, your personal data, or wish to exercise any of your rights, please contact us:
Ledger Horizon Education Ltd
3 Hardman Street, Spinningfields
Manchester, M3 3HF
United Kingdom
Email: [email protected]
Phone: +44 161 706 0842